10 mins
OpenSEO vs PPC: The pros, cons, and how they can complement each other in a search campaign
by Alca Kara
SaaS SEO
Drive measurable SaaS growth through strategic data-driven SEO
With a proven track record of driving growth for innovative SaaS companies, we excel in this competitive digital landscape.
SEO is a dynamic landscape, much like the competitive SaaS market. To thrive, you need a partner who can adapt quickly to evolving user needs. Go Up specialises in propelling SaaS companies to the top of search engine results.
We understand the unique challenges SaaS businesses face in standing out online. Whether it’s crafting compelling content, optimising your website for conversions, or generating high-value backlinks through digital PR, we’ve got you covered.
Our expertise lies in creating tailored solutions that drive organic growth and deliver measurable results. We’re here to help you face all the unique challenges associated with SaaS marketing, and ultimately overcome them.
Trusted by Companies
Leading the SaaS Revolution
Our expertise lies in establishing our clients as industry thought leaders and strategically positioning their brands at the forefront of SaaS topics
Adsum
An 833% increase in total number of keywords ranking on page 1 in the first 12 months
See how we did it
Vertice
A 306% increase in organic traffic and 4,991% increase in non-branded organic traffic
See how we did it
Adsum
An 833% increase in total number of keywords ranking on page 1 in the first 12 months
See how we did it
Vertice
A 306% increase in organic traffic and 4,991% increase in non-branded organic traffic
See how we did it
Our approach to SEO for SaaS
Every SaaS digital marketing campaign is different, however, we always follow the steps below to get the most out of our partnerships:
Initial consultation
Building a successful partnership begins with open dialogue. Initial discussions allow us to understand your campaign goals and explore how we can help.
All consultations, whether in-person, by phone, video, or email, are complimentary and strictly confidential. We’ll then delve deep into your project brief to fully understand your brand and its core values. Our goal is to kickstart your campaign as quickly and as effectively as possible.
Research & Analysis
In-depth research into each client’s business, target audience, and search landscape is essential for a successful fashion e-commerce marketing campaign.
We begin with a thorough website audit to identify any technical roadblocks hindering growth. We complement this with in-depth consumer research to understand how potential customers search for solutions like yours online. By analysing this data, we develop a data-driven strategy tailored to your SaaS business.
Implementation & Refinement
Leveraging data allows us to swiftly and precisely measure content effectiveness and shifts in user behaviour, enabling agile campaign adjustments.
Achieving first page visibility for relevant search terms is a significant milestone, but it’s not the finish line. Our work continues by meticulously analysing user behaviour on those pages to uncover additional opportunities for conversion. We believe in a dynamic, data-driven approach to SEO, constantly refining our strategies to deliver optimal results.
SaaS SEO FAQs
How does Go Up work with SaaS clients?
We view ourselves as more than just an outsourced SEO partner. We’re an extension of your team, deeply invested in your SaaS company’s success.
To achieve this, we immerse ourselves in your brand, gaining a comprehensive understanding of your values, vision, target audience, and industry. This deep dive enables us to craft highly tailored SEO strategies that precisely align with your specific goals and contribute directly to your growth.
We believe in a collaborative approach, valuing your industry expertise as much as our digital know-how. By combining our strengths, we deliver exceptional results that drive your SaaS business forward.
What are the most important ranking factors for SaaS websites?
Achieving high search rankings for SaaS companies hinges on a strong SEO foundation. A website optimised for speed and mobile devices is essential, as is clear, concise, and keyword-rich content that accurately describes your product’s value proposition. User experience is also important, requiring intuitive navigation, easy-to-find information, and a seamless user journey.
Building authority through high-quality backlinks and strategic content marketing further enhances your SaaS brand’s visibility and credibility within search engine results.
How important is SEO for SaaS businesses?
SEO is paramount for SaaS businesses. Unlike traditional businesses heavily reliant on physical locations, SaaS companies depend on their websites to showcase products, features, pricing, and testimonials. A high-ranking website is therefore crucial for attracting potential customers and generating leads.
Our experts
Your SaaS Team
James Barber
Head of Strategy
Cecilia Redondo-Zaratiegui
Head of UX
Oliver Stainforth
Head of Content & PR
Goncalo Assuncao
Senior SEO Strategist
Alca Kara
Senior Account Manager
Sam Moffatt
Account Manager
Kazuma Shimizu
Senior Account Executive
Olivia Bennett
PR Account Director
Pippa Woodruff
PR Manager
Fenella Breaks
Senior PR Executive
Hanna Farhan
PR & Content Executive
Sophie Harding
PR & Content Executive
Kat Francis-Duma
Senior PR & Content Executive
Alfie
Barketing Manager
Polly
Petwork Technician
Need help with your SaaS marketing?
Call or send us an email today and we'll make sure that you're our next success story.
Technical Glossary
We’ve put together a handy glossary to ease you into the world of SEO.
Take a look
