10 mins
OpenSEO vs PPC: The pros, cons, and how they can complement each other in a search campaign
Go Up is the trusted go-to SEO agency for recruitment agencies and board consultants. We’ve built industry leading SEO campaigns for recruiters, headhunters and board consultants across the spectrum, including some of the biggest names in international executive and C-suite search, AI, tech, SAP, IT and software recruitment, legal and financial staffing, marketing and creative headhunting.
Our deep understanding of the intricacies of SEO within the recruitment, headhunting and board consultancy sector makes us the perfect fit to propel you to the top of the search results. As one of London’s leading SEO agencies, we craft bespoke strategies to drive new business via page one visibility for your most important keywords, and have an outstanding track record of success and a whole host of industry awards and nominations.
We create compelling recruitment based content, aimed both at talent and client side, and optimise it for Google and for the user. We execute cutting-edge digital PR campaigns to deliver backlinks and brand exposure from some of the most well-read national news platforms, as well as targeted employment-specific outlets. We optimise user experience and conversion rate optimisation to maximise the value of every site visitor, funnelling them to the point of enquiry, and fix your SEO related technical problems, so that Google can find and understand your content, and know what to rank you for.
Whether you require our full range of services or a more focused strategy, Go Up crafts tailored SEO services that are designed to propel your recruitment agency to its next stage of growth.
We specialise in helping our clients become recognised as leading authorities in their respective verticals and strategically positioning their brands as pioneers leading the recruitment revolution.
Our SEO for Recruiters, Headhunters and board consultants is industry leading, and founded on years' experience working with the sector. We've gained exceptional results for our clients across a whole range of the industry's most competitive niches, driving traffic and conversions.
We don’t just look to our past successes. The recruitment and board consultancy sector is constantly evolving. So is Google, and so are we. Our campaigns are founded on a bedrock of knowledge and experience, but are always forward-looking, as we implement the latest strategies to accelerate your growth and gain you results.
Put simply: we know board consultancy and recruitment SEO, we understand the industry pain points, and we bet that we already understand many of the considerations that you’re entering your campaign with. But, every client is different. And, you’re only as good as your most recent campaign. We listen, respond and tailor every solution to the specific needs of each client.
Every recruitment digital marketing campaign is different, however, we always follow the steps below to get the most out of our partnerships:
The starting point of any potential partnership is an initial discussion. This gives us and a prospective client the opportunity to acquaint ourselves with one another, and establish their goals for a campaign.
Regardless of whether it’s conducted via email, a phone or video call, or an in-person meeting, each consultation is complimentary and confidential.
We will then thoroughly examine their project brief, enabling us to gain deeper insights into the brand and its core values, with the goal of starting the campaign as quickly as possible.
Performing comprehensive research into each one of our clients’ businesses, target audiences and search landscapes is crucial to a successful property marketing campaign.
From undertaking extensive website audits to pinpoint any problems that could be thwarting progress, to performing consumer research to learn how potential customers are searching for our client’s products or service online, we extract hard data to harness going forward.
All of this allows us to create the most effective, results-oriented campaign for our property clients.
By using data so extensively, we’re able to quickly and accurately gauge things like content performance and changes in searcher behaviour on our client’s website, enabling us to adapt the campaign if required.
However, even when we achieve goals like securing first page visibility for relevant search terms, that doesn’t mean the job is over. We’ll frequently monitor how users interact with that page to work out if there are any further opportunities to convert users.
Put simply, complacency isn’t something we accept at Go Up.
At Go Up, we don’t want to be just another recruitment SEO agency you outsource to. We look to become an extension of your team, fully embedded in your way of doing things and invested in your success.
To achieve this, we delve deep into your business, immersing ourselves in your values, vision, target audience, and industry. This comprehensive understanding enables us to develop customised strategies that meet your precise needs and actively play a role in your growth.
Our relationship is far from one-sided, and we actively seek to cultivate a collaborative environment where your insights and expertise hold immense value. By combining your industry knowledge with our digital proficiency, we can deliver outstanding outcomes for your brand.
How much recruitment firm like yours pays for SEO depends on various factors, including the scope of the project, the current state of your website and your competition.
What we can tell you sure is that, for the level of expertise and service, Go Up has some of the most competitive pricing around. Don’t believe us? Give us a call for a free consultation, where we’ll be able to give you a ballpark figure.
Call or send us an email today and we'll make sure that you're our next success story.
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