5 mins
OpenHow Important Are Citations In Local SEO?
by Laura Heffernan
Property & Real Estate SEO Services
Turn website visitors into your next tenant or property buyer.
We have a proven track record of success in the ever-changing world of real estate and property management
From property investment firms to global estate agents and flexible workspace solutions, we’ve built strong relationships with property businesses of all sizes and specialities. Our extensive understanding of SEO technicalities within the property sector makes us the perfect partner to drive concrete results.
As a leading SEO agency based in London, we’re accustomed to building bespoke strategies to heighten the visibility of real estate websites, growing awareness and driving new business opportunities — whatever they may be. To do this, we blend technical SEO, content marketing, UX and digital PR to craft strategic campaigns that deliver long-lasting results.
Whether you’re a commercial workspace vendor or a global real estate powerhouse, Go Up unlocks the door to untapped potential through a blended SEO approach that sets the industry standard. We’re dedicated to elevating your property brand to unparalleled heights.
Trusted by companies transforming the property industry
We specialise in helping our clients become recognised as leading authorities in their respective verticals and strategically positioning their brands as pioneers leading the property revolution.
Why choose Go Up?
Resting on your laurels can be disastrous in the fast-moving world of search engine optimisation, and is something Go Up will never do.
Search engines’ algorithms are constantly evolving, leaving little time for agencies to catch up. However, at Go Up, our genuine love for search marketing guarantees that we always remain ahead of the game, ultimately benefiting our clients.
Add into the mix our excellent communication practices that streamline the intricacies of SEO, plus our team’s knowledge of and interest in the finance industry, and it’s no wonder we remain so popular among property firms.
Frank Porter
Reviving Frank Porter: placing SEO at the core of their rebranding journey
See how we did it
Harvey Jones
An overall organic sessions increase by over 60%, and a 96% increase in conversions
See how we did it
Frank Porter
Reviving Frank Porter: placing SEO at the core of their rebranding journey
See how we did it
Harvey Jones
An overall organic sessions increase by over 60%, and a 96% increase in conversions
See how we did it
Our approach to real estate SEO
Every digital marketing campaign is different, however, we always follow the steps below to get the most out of our partnerships:
Initial Consultation
The starting point of any potential partnership is an initial discussion. This gives us and a prospective client the opportunity to acquaint ourselves with one another, and establish their goals for a campaign.
Regardless of whether it’s conducted via email, a phone or video call, or an in-person meeting, each consultation is complimentary and confidential.
We will then thoroughly examine their project brief, enabling us to gain deeper insights into the brand and its core values, with the goal of starting the campaign as quickly as possible.
Research and Analysis
Performing comprehensive research into each one of our clients’ businesses, target audiences and search landscapes is crucial to a successful property marketing campaign.
From undertaking extensive website audits to pinpoint any problems that could be thwarting progress, to performing consumer research to learn how potential customers are searching for our client’s products or service online, we extract hard data to harness going forward.
All of this allows us to create the most effective, results-oriented campaign for our property clients.
Implementation & Refinement
By using data so extensively, we’re able to quickly and accurately gauge things like content performance and changes in searcher behaviour on our client’s website, enabling us to adapt the campaign if required.
However, even when we achieve goals like securing first page visibility for relevant search terms, that doesn’t mean the job is over. We’ll frequently monitor how users interact with that page to work out if there are any further opportunities to convert users.
Put simply, complacency isn’t something we accept at Go Up.
Property & Real Estate SEO FAQs
How does Go Up like to work?
At Go Up, we don’t want to be just another property marketing agency you outsource to. We look to become an extension of your team, fully invested in your success.
To achieve this, we delve deep into your business, immersing ourselves in your values, vision, target audience, and industry. This comprehensive understanding enables us to develop customised strategies that meet your precise needs and actively play a role in your growth.
Our relationship is far from one-sided, and we actively seek to cultivate a collaborative environment where your insights and expertise hold immense value. By combining your industry knowledge with our digital proficiency, we can deliver outstanding outcomes for your brand.
How much do property firms typically pay for SEO?
How much a property firm pays for SEO depends on various factors, including the scope of the project, the current state of your website, and your competition.
What we can tell you sure is that Go Up has some of the most competitive pricing around. Don’t believe us? Visit our pricing page to find out more, and feel free to give us a call for a free consultation, where we’ll likely be able to give you a ballpark figure.
Our experts
Your Property & Real Estate SEO Team
James Barber
Head of Strategy
Cecilia Redondo-Zaratiegui
Head of UX
Oliver Stainforth
Head of Content & PR
Goncalo Assuncao
Senior SEO Strategist
Alca Kara
Senior Account Manager
Sam Moffatt
Account Manager
Kazuma Shimizu
Senior Account Executive
Olivia Bennett
PR Account Director
Pippa Woodruff
PR Manager
Fenella Breaks
Senior PR Executive
Hanna Farhan
PR & Content Executive
Sophie Harding
PR & Content Executive
Kat Francis-Duma
Senior PR & Content Executive
Alfie
Barketing Manager
Polly
Petwork Technician
Need help with your property marketing?
Call or send us an email today and we’ll make sure that you’re our next success story.
Changing the Game
We’re on a mission to change the planet for the better by doing good work with good people.
How we’re doing itTechnical Glossary
We’ve put together a handy glossary to ease you into the world of SEO.
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