10 mins
OpenSEO vs PPC: The pros, cons, and how they can complement each other in a search campaign
by Alca Kara
Local SEO Services
Unlock your potential and attract local customers with our tailored SEO solutions
We put your business on the map, wherever you are.
As London’s leading SEO agency, we can connect you directly with your target audience through bespoke regional strategies.
We start by understanding your unique business goals, target audience, and the local search landscape. This includes analysing relevant local keywords, your Google Business profile and other local directories, and competitor activity.
Using these insights, we’ll create the strategy we believe will deliver the most success, whether that’s creating localised content marketing campaigns, managing your online reputation, or generating PR coverage in local publications.
Having worked with brands of various sizes, our grasp of both local and general SEO best practices means we know exactly which local strategies and tools we can use to increase your exposure.
Our local SEO services
We use proven techniques to get you noticed by the customers who matter most - right in your own neighbourhood.
Local keyword optimisation
Our expert team combines in-depth keyword analysis with strategic on-page optimisation. We meticulously evaluate your website and local search trends to deliver measurable results.
Google Business listings
Our experts optimise your Google Business Profile to dominate local search results and appear at the top of search results for the customers who matter most.
Local citation building
We can evaluate relevant local business directories for you, strategically placing your information where customers can find you quickly and with little effort.
Localised content creation
Our team develops high-quality localised content that resonates with your audience. By addressing their specific needs, we position you as the go-to authority in your field.
Local link building
We leverage powerful tools to find high-quality links from trusted local sources, like news outlets and community forums, boosting your online reputation and local SEO visibility.
Gay Times
Removing technical debt to unlock unprecedented levels of organic visibility
See how we did it
Hackett London
60% increase in YOY organic revenue, and highest ever number of ranking keywords
See how we did it
Pasta Evangelists
Creating informational resources to drive organic growth, engagement and subscription signups
See how we did it
Gay Times
Removing technical debt to unlock unprecedented levels of organic visibility
See how we did it
Hackett London
60% increase in YOY organic revenue, and highest ever number of ranking keywords
See how we did it
Pasta Evangelists
Creating informational resources to drive organic growth, engagement and subscription signups
See how we did itOur approach to local SEO
No two local SEO marketing campaigns are the same. However, we follow the steps below to get the most out of our partnerships:
Initial consultation
The starting point of any potential partnership is an initial discussion. This gives us and a prospective client the opportunity to acquaint ourselves with one another, and establish their goals for a local campaign.
Regardless of whether it’s conducted via email, a phone or video call, or an in-person meeting, each consultation is complimentary and confidential.
We will then thoroughly examine their project brief, enabling us to gain deeper insights into the brand and its core values, with the goal of starting the campaign as quickly as possible.
Research & Analysis
Performing comprehensive research into each one of our clients’ businesses, target audiences and local search landscapes is crucial to a successful marketing campaign.
From undertaking extensive website audits to pinpoint any problems that could be thwarting progress, to performing local consumer research to learn how potential customers are searching for our client’s products or service online, we extract hard data to harness going forward.
All of this allows us to create the most effective, results-oriented campaign for our clients.
Implementation & Refinement
By using data so extensively, we’re able to quickly and accurately gauge things like content performance and changes in user behaviour on our client’s website, enabling us to adapt the campaign if required.
However, even when we achieve goals like securing first page visibility for relevant search terms, that doesn’t mean the job is over. We’ll frequently monitor how users interact with that page to work out if there are any further opportunities to convert users.
Put simply, complacency isn’t something we accept at Go Up.
Our experts
Your Local SEO Team
James Barber
Head of Strategy
Oliver Stainforth
Head of Content & PR
Goncalo Assuncao
Senior SEO Strategist
Alca Kara
Senior Account Manager
Sam Moffatt
Account Manager
Kazuma Shimizu
Senior Account Executive
Alfie
Barketing Manager
Need help with your SEO Services?
Call or send us an email today and we’ll make sure that you’re our next success story.