10 mins
OpenSEO vs PPC: The pros, cons, and how they can complement each other in a search campaign
by Alca Kara
Fashion E-Commerce SEO
Turn heads and grow your brand with website strategies that drive traffic and sales.
Fueled by success stories in fashion e-commerce, we understand the runway to growth in this trendsetting industry.
If you’re in the fashion world, then you know that like SEO, things can change at the drop of a hat. That’s why working with an agency like Go Up that understands your industry and how to stay on top is always going to be the best fit.
We’ve worked with dozens of fashion brands and we know that a competitive edge is crucial to maintaining online visibility. Whether that’s achieved through a solid content plan, making sure your website is user-friendly, or the creation of an agile, evergreen SEO strategy; we understand that flexibility is key to staying in demand.
From Savile Row tailoring to sustainable hijabs to performance apparel for Everest expeditions, we conquer the unique challenges of fashion e-commerce for any niche. We’re here to help you face all the unique challenges associated with online retail, and ultimately overcome them.
Trusted by companies transforming the fashion industry
We specialise in helping our clients become recognised as leading authorities in their respective verticals and strategically positioning their brands as pioneers leading the recruitment revolution.
Why choose Go Up?
Resting on your laurels can be disastrous in the fast-moving world of search engine optimisation, and is something Go Up will never do.
Search engines’ algorithms are constantly evolving, leaving little time for agencies to catch up. However, at Go Up, our genuine love for search marketing guarantees that we always remain ahead of the game, ultimately benefiting our clients.
Add into the mix our excellent communication practices that streamline the intricacies of SEO, plus our team’s knowledge of and interest in the finance industry, and it’s no wonder we remain so popular among property firms.
Hackett London
60% increase in YOY organic revenue, and highest ever number of ranking keywords
See how we did it
Taylor & Hart
Delivering a strategic link acquisition campaign to support organic growth
See how we did it
Designer Glasses
A 700% increase in online sales since the start of the SEO & Digital Marketing Campaign
See how we did it
Hackett London
60% increase in YOY organic revenue, and highest ever number of ranking keywords
See how we did it
Taylor & Hart
Delivering a strategic link acquisition campaign to support organic growth
See how we did it
Designer Glasses
A 700% increase in online sales since the start of the SEO & Digital Marketing Campaign
See how we did itOur approach to SEO for fashion e-commerce
Every fashion e-commerce digital marketing campaign is different, however, we always follow the steps below to get the most out of our partnerships:
Initial Consultation
The starting point of any potential partnership is an initial discussion. This gives us and a prospective client the opportunity to acquaint ourselves with one another, and establish their goals for a campaign.
Regardless of whether it’s conducted via email, a phone or video call, or an in-person meeting, each consultation is complimentary and confidential.
We will then thoroughly examine their project brief, enabling us to gain deeper insights into the brand and its core values, with the goal of starting the campaign as quickly as possible.
Research and Analysis
Performing comprehensive research into each one of our clients’ businesses, target audiences and search landscapes is crucial to a successful property marketing campaign.
From undertaking extensive website audits to pinpoint any problems that could be thwarting progress, to performing consumer research to learn how potential customers are searching for our client’s products or service online, we extract hard data to harness going forward.
All of this allows us to create the most effective, results-oriented campaign for our property clients.
Implementation & Refinement
By using data so extensively, we’re able to quickly and accurately gauge things like content performance and changes in searcher behaviour on our client’s website, enabling us to adapt the campaign if required.
However, even when we achieve goals like securing first page visibility for relevant search terms, that doesn’t mean the job is over. We’ll frequently monitor how users interact with that page to work out if there are any further opportunities to convert users.
Put simply, complacency isn’t something we accept at Go Up.
Fashion E-Commerce SEO FAQs
What are the most important ranking factors for fashion e-commerce sites?
When it comes to ranking high in search results for fashion e-commerce, a strong foundation is key. This includes a mobile-friendly, fast-loading website with high-quality product photos and detailed descriptions optimised with relevant keywords. User experience is crucial, so ensuring clear navigation, easy filtering options, and informative size charts is also vital. Building backlinks from reputable fashion sites and engaging in social media marketing also contribute to your brand’s authority and online visibility.
How much do fashion brands typically pay for SEO?
How much a fashion brand like yours pays for SEO depends on various factors, including the scope of the project, the current state of your website and your competition.
What we can tell you sure is that Go Up has some of the most competitive pricing around. Don’t believe us? Visit our pricing page to find out more, and feel free to give us a call for a free consultation, where we’ll likely be able to give you a ballpark figure.
Our experts
Your Fashion E-Commerce SEO Team
James Barber
Head of Strategy
Cecilia Redondo-Zaratiegui
Head of UX
Oliver Stainforth
Head of Content & PR
Goncalo Assuncao
Senior SEO Strategist
Alca Kara
Senior Account Manager
Sam Moffatt
Account Manager
Kazuma Shimizu
Senior Account Executive
Olivia Bennett
PR Account Director
Pippa Woodruff
PR Manager
Fenella Breaks
Senior PR Executive
Hanna Farhan
PR & Content Executive
Sophie Harding
PR & Content Executive
Kat Francis-Duma
Senior PR & Content Executive
Alfie
Barketing Manager
Polly
Petwork Technician
Need help with your fashion e-commerce marketing?
Call or send us an email today and we’ll make sure that you’re our next success story.
Let’s discuss your campaignChaning the Game
We’re on a mission to change the planet for the better by doing good work with good people.
How we’re doing itTechnical Glossary
We’ve put together a handy glossary to ease you into the world of SEO.
Browse our Glossary
