1 min
OpenLoan
Increasing first-page keywords by 167% in just one year
Overview
The client
Snapdragon is a luxury wedding and event design company, based in London but catering to the world.
The brief
Snapdragon came to Go Up wanting both a new website and to improve their presence in organic search.
The Campaign
Start date: February 2016 – present
New site launch: 22 July 2016
As we were also building a new site for Snapdragon, our technical SEO team began by compiling recommendations for an optimised site structure with clear keyword focus points. This informed the site design.
Whilst the site was in the design and build phase our content team started work on SEO copywriting.
The site was finalised and launched mid-July 2016. Our content and technical SEO teams continued to work on the site, improving topic authority and building high quality links to the site.
The Results
Since the launch of the newly optimised site key pages have improved considerably in search rankings over the ensuing 5-6 months.
By the time the site had been live for 3-months, organic traffic was 111% higher than during the same time the year before.
| Keyword | Search Volume | Position Aug 2016 | Position Sep 2016 | Position Nov 2016 |
|---|---|---|---|---|
| luxury wedding planner | 250 | 18 | 18 | 4 |
| party planner london | 240 | 27 | 22 | 10 |
| luxury party planners | 90 | 8 | 8 | 3 |
| luxury parties | 40 | 6 | 5 | 2 |
| luxury event planning | 35 | 10 | 14 | 5 |
| luxury event planners | 35 | 9 | 10 | 5 |
| luxury wedding planners | 30 | 19 | 17 | 4 |
| luxury childrens parties | 20 | 9 | 8 | 2 |
*The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.
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Testimonials
"In just a short time Go Up has increased our year on year organic traffic by 111% and built a stunning website that we are delighted with. We are very happy with this highly promising start to the campaign and recommend them on this basis."
Managing Director
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