2 mins
OpenRubies in the Rubble
Supplementing supermarket sales with online conversions
Spearheading the Vegan revolution with tandem Veganuary campaigns
AVG CPC: Below industry average
Impressions: 1,174,663
AVG CPC: Below industry average
Impressions: 1,745,577
Moving Mountains came to Go Up seeking a game-changing transformation. With Veganuary approaching, they required an audit of their existing PPC campaigns as well as setup analysis. Go Up then got to work, and crafted a series of campaigns which were set to exceed expectations.
Utilising Moving Mountains existing assets and undertaking a process of meticulous placement segmentation, Go Up harnessed the power of story-dedicated and feed-dedicated creatives to optimise campaign performance.
Go Up’s focused targeting analysis drove relevant traffic to the Moving Mountains website, enhanced brand awareness and left a lasting impression on its audience. The results?
A CPC that was well below industry average across all campaigns including retargeting.
Over one million impressions (1,174,663)
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