1 min
OpenLoan
Increasing first-page keywords by 167% in just one year
Overview
The client
Clearance Solutions is an environmentally-friendly clearance company, delivering house and office clearance services in London and beyond.
The brief
Clearance Solutions wanted to improve organic presence and search traffic to their key services pages.
The Campaign
Start date: August 2014 – present
After an initial smaller SEO campaign, Go Up designed and built a new website for Clearance Solutions. Our SEO team revised the site architecture and optimised content for the new site. We also assisted in migrating the site to https.
The campaign budget is very restricted, and as such Go Up had to refine the strategy to include only that which we believed would create the most pronounced impact.
During the campaign, our writing team focused on improving topic authority by both optimising service page copy and producing blog content to the theme of these key services.
Other optimisation included adding added structured data to key services pages.
Optimisation work was coupled with ongoing but low-key link building.
The Results
Clearance Solutions are now one of the most search visible businesses within their industry in the London area.
Over the course of 12 months, search traffic overall close than doubled, increasing by 85% and 84% respectively.
This is largely due to improved presence in the search results for key terms, including some of the following:
| Keyword | Search Volume | Position November 2015 | Position May 2016 | Position November 2016 |
|---|---|---|---|---|
| house clearance | 6300 | 4 | 5 | 1 |
| house clearances | 1600 | 11 | 7 | 3 |
| house clearance london | 1300 | 10 | 11 | 5 |
| office clearance | 720 | 1 | 4 | 3 |
| house clearance companies | 170 | 2 | 2 | 1 |
| house clearance service | 110 | 92 | 5 | 3 |
| flat clearance london | 90 | 4 | 2 | 1 |
| clearance company | 90 | 7 | 3 | 5 |
| house clearance services | 70 | 86 | 4 | 3 |
| property clearance | ||||
| 50 | 5 | 3 | 1 | |
| house clearance uk | 40 | 8 | 7 | 3 |
| commercial clearance | 30 | 3 | 1 | 2 |
| commercial clearance | 30 | 3 | 1 | 2 |
*The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.
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Testimonials
"I cannot recommend Go Up more highly. They set ambitious targets, and promised to achieve these targets whilst adhering to Google Webmaster Guidelines. I am delighted to say that they have hit these targets. We are now one of the most search visible companies in the UK in our field."
Managing Director
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