About Us
We are storytellers, creatives, analysts, tech geeks, foodies, music lovers, sports fanatics and so much more. We’re an eclectic bunch, but magic happens when we work together.
How it all started
Let's find out
Founders
From school mates to business partners in an international agency, founders Edward Coram James and Tom Skinner have embarked on a journey of dedication and innovation.

After exploring different directions in life and living across the globe from each other, they reconnected when Ed envisioned the potential of SEO, just as Tom was seeking to pursue a more innovative role outside of his traditional agency.
What started as an intuition about the possibilities and opportunities within search engine optimisation, turned into a headstart on what has become one of the largest and most prominent tools on the internet.
Our culture is built on the premise that employees should ‘Go Up’ too.
What makes us
Our Beliefs
With a focus on employee wellbeing, continued education, and upward mobility within the company, Go Up’s founders have fostered a culture that supports growth, learning and wellness.
Employee Wellness
Continued Education
Career Development
Changing the Game
Go Up is committed to changing behaviour to help save our planet and aims to drive success for green innovators and other good causes. Find out how our partnership with Forest Green Rovers is helping us to achieve this ambition.
How we're doing itWe do good work with good people, for good people
Our Clients
We want to support businesses that are doing good in the world. We aim to champion brands that share our values and inspire those who don’t.
Our Team
Go Up is only as good as the clever clogs it has at its helm.

Ed Coram-James
CEO
Cool in a crisis. I'm a meditator, surfer, dog walker, former actor and data nerd. Started Go Up with my mate. I work in SEO and PR, with a specific interest in corporate communications 🏄♂️

Tom Skinner
Managing Director
My background is in advertising and search marketing. I have a keen eye for the detail, while never losing sight of the bigger picture. Long suffering Man United fan and Whippet lover 🙃

James Barber
Head of Strategy
I’m head of SEO strategy at Go Up, with a rounded expertise in technical, content and PR. Passionately connecting brands with valuable audiences from the obvious to the obscure 💈

Cecilia Redondo-Zaratiegui
Head of UX
A visual problem solver. I use design to maximise revenue from each site visitor, improving conversions through the power of data and graphic design. Lover of all things Spanish 💃🏻

Oliver Stainforth
Head of Content & PR
A multi-talented marketeer with a passion for PR, content and SEO. Exceptional communicator and logistical problem solver. I improve performance through beautiful content. Lover of all things David Attenborough ✨

Goncalo Assuncao
Senior SEO Strategist
A passionate SEO and lover of data and detail. I've been called the "steady hand at the till". I diagnose technical SEO problems, and then fix them. I love Football, Premier Fantasy, Fifa, coffee and the beach ☕

Alca Kara
Senior Account Manager
I'm passionate about where data meets creativity. I excel at understanding the nuances of my clients' needs and building campaigns around them. Dog lover and park reader 🌞

Sam Moffatt
Account Manager
An excellent communicator and SEO with an eye for the technical. Equal parts football fanatic and foodie, you'll either find me at a match or an obscure restaurant on the weekend 🌴

Kazuma Shimizu
Senior Account Executive
An SEO with a love of research, analytics, data, content and all things technical. Animal lover (especially cats!) If I'm not knee deep in a spreadsheet, you'll find me at the baseball 🐹

Olivia Bennett
PR Account Director
Go Up's PR Account Director. A smol PR hun with expertise in fintech, beauty, fashion, legal, tech, health and food. A PR perfectionist regularly found telling a yarn, IPA in hand 🌈

Pippa Woodruff
PR Manager
An energetic PR professional specialising in creative PR angles with deep experience in making the mundane exciting. Often found shopping, watching Louis Theroux or chasing the sun 🍒

Fenella Breaks
Senior PR Executive
Professional communicator and storyteller. When not working PR angles, find me on the kitchen floor praying for my cakes to bake. Obsessed with True Crime until home alone and it’s dark 🌷

Christian Horne
PPC Manager
A Paid Media whizz with a special interest in Adwords and Meta Optimisation. Liverpool super fan with a passion for travel. Find me at my local or with family when I'm not off exploring. 🌍 🍻

Kat Francis-Duma
Senior PR & Content Executive
I adore my job. PR and content are my passions. Find me charming journalists or conversion-optimising content. Labradoodle helicopter parent 🤓

Sophie Harding
PR & Content Executive
Content and PR evangelist with an interest in where PR meets SEO. Always looking to optimise messaging via phenomenal communications. Find me searching for vintage clothes 🐣

Bali
Resident good girl
A special interest in all things squirrel. Don't let me off lead in the countryside. Muddy paw specialist and world's greatest female dog. In history. Full stop (Ed didn't write this). 🐶

Arthur
Squirrel Analyst
A passionate runner with world leading experience and expertise in small wildlife optimisation. Outdoor enthusiast, joint squirrel analyst. Find me having zoomies in the office or around the park 🐿️

Alfie
Barketing Manager
A unique interest in the meeting point between napping and eating. 10+ years experience. An experienced fetcher with a heart bigger than my ears. OCD about tennis balls 🎾

Polly
Petwork Technician
Part-time PR, part-time model. Full-time, a pretty big deal. Most recently featured in The Guardian. Helping clients' products thrive through creative growling. Love laps, naps and cats 💎

Colin
Chief Cuteness Officer
I have special interests in tunnels, holes and canine fashion. Passionate storyteller with several years experience in the food acquisition space. Find me staring at you with very large eyes 💨
Join our Team
We thought you would be. Call or send us an email today and we'll make sure that you're our next success story.
Who we're searching forChanging the Game
We're on a mission to change the planet for the better by doing good work with good people.
How we're doing itOur Blog
Hear from our thought leaders about digital strategy and the latest search trends.
Take a look