10 mins
OpenSEO vs PPC: The pros, cons, and how they can complement each other in a search campaign
by Alca Kara
SEO Agency for Law Firms
Attract more clients, boost engagement, and close more cases with Go Up.
We're a leading SEO Agency for Law Firms and Barristers' Chambers, with a track record for results
Since 2012, Go Up has helped drive phenomenal growth for law firms and Barristers’ Chambers across UK and US markets. We understand the intricacies of SEO for the legal sector and have worked in some of its most competitive verticals, helping push clients to the top of Google for relevant, competitive keywords, driving traffic and helping convert that traffic into enquiries.
We’ve worked for clients in many different challenging and search engine saturated legal niches, including SEO for: Corporate Law, Professional Negligence, Family Law, IP Law, Personal Injury, Tax Law, Medical Negligence, Property Law, Disputes & Arbitration, Finance, Contract Law, Wills & Probate, M&A, Citizenship & Immigration and Sports & Entertainment.
Our meticulous research, backed by our years of experience with PR and SEO for law firms, goes beyond just identifying and promoting search terms. We delve into the intent behind legal queries, analyse local, national and international search trends, and uncover the specific language your ideal clients use. This comprehensive approach is the foundation for boosting your online presence within your target legal niche.
Through content creation and digital PR, we can place you at the heart of the conversation, demonstrate your legal expertise and build you outstanding, industry leading and SEO boosting backlinks from some of the most wide-read publications in the world, as well as legal trade and industry press. We ensure your website is in pristine technical health, helping your firm rank prominently in relevant legal searches. And we look to get you the most value out of each site visit, through SEO focused conversion rate optimisation and UX, that helps convert traffic into enquiries, while also improving your Google visibility.
Our SEO Agency has a track record of success in SEO for law firms that speaks for itself. Explore our case studies, or request a testimonial or reference.
Trusted by companies transforming the legal industry
We specialise in helping our clients become recognised as leading authorities in their respective verticals and strategically positioning their brands as pioneers leading the legal revolution.
Why choose Go Up?
Go Up has been providing SEO for law firms and the legal sector since 2012. Our wealth of experience in what works and what doesn't work in legal SEO gives our clients a head start, meaning we can start making changes that make a difference right away.
We’ve worked with clients from a diverse range of legal verticals: from Lawsuit Funding, through to Medical Negligence, M&A, Citizenship & Immigration, Property, Tax, Professional Negligence, Sports & Entertainment, Finance Law, Corporate Law, Disputes & Arbitration and Wills & Probate.
But we never rest on our laurels. We combine the wealth of expertise from what has worked in those campaigns, with the most cutting edge SEO strategies, to help you gain the competitive edge, and then keep it. This has made us a formidable force in the world of legal SEO.
Hackett London
60% increase in YOY organic revenue, and highest ever number of ranking keywords
See how we did it
Harvey Jones
An overall organic sessions increase by over 60%, and a 96% increase in conversions
See how we did it
Pasta Evangelists
Creating informational resources to drive organic growth, engagement and subscription signups
See how we did it
Hackett London
60% increase in YOY organic revenue, and highest ever number of ranking keywords
See how we did it
Harvey Jones
An overall organic sessions increase by over 60%, and a 96% increase in conversions
See how we did it
Pasta Evangelists
Creating informational resources to drive organic growth, engagement and subscription signups
See how we did itOur approach to SEO for legal firms
Every legal digital marketing campaign is different, however, we always follow the steps below to get the most out of our partnerships:
Initial Consultation
The starting point of any potential partnership is an initial discussion. This gives us and a prospective client the opportunity to acquaint ourselves with one another, and establish their goals for a campaign.
Regardless of whether it’s conducted via email, a phone or video call, or an in-person meeting, each consultation is complimentary and confidential.
We will then thoroughly examine their project brief, enabling us to gain deeper insights into the brand and its core values, with the goal of starting the campaign as quickly as possible.
Research and Analysis
Performing comprehensive research into each one of our clients’ businesses, target audiences and search landscapes is crucial to a successful property marketing campaign.
From undertaking extensive website audits to pinpoint any problems that could be thwarting progress, to performing consumer research to learn how potential customers are searching for our client’s products or service online, we extract hard data to harness going forward.
All of this allows us to create the most effective, results-oriented campaign for our property clients.
Implementation & Refinement
By using data so extensively, we’re able to quickly and accurately gauge things like content performance and changes in searcher behaviour on our client’s website, enabling us to adapt the campaign if required.
However, even when we achieve goals like securing first page visibility for relevant search terms, that doesn’t mean the job is over. We’ll frequently monitor how users interact with that page to work out if there are any further opportunities to convert users.
Put simply, complacency isn’t something we accept at Go Up.
Legal SEO FAQs
How does Go Up like to work?
At Go Up, we don’t want to be just another legal marketing agency you outsource to. We look to become an extension of your team, fully invested in your success.
To achieve this, we delve deep into your business, immersing ourselves in your values, vision, target audience, and industry. This comprehensive understanding enables us to develop customised strategies that meet your precise needs and actively play a role in your growth.
Our relationship is far from one-sided, and we actively seek to cultivate a collaborative environment where your insights and expertise hold immense value. By combining your industry knowledge with our digital proficiency, we can deliver outstanding outcomes for your company.
How much do legal firms typically pay for SEO?
How much a legal firm pays for SEO depends on various factors, including the scope of the project, the current state of your website and your competition.
What we can tell you sure is that Go Up has some of the most competitive pricing around. Don’t believe us? Visit our pricing page to find out more, and feel free to give us a call for a free consultation, where we’ll likely be able to give you a ballpark figure.
Our experts
Your Legal SEO Team
James Barber
Head of Strategy
Cecilia Redondo-Zaratiegui
Head of UX
Oliver Stainforth
Head of Content & PR
Goncalo Assuncao
Senior SEO Strategist
Alca Kara
Senior Account Manager
Sam Moffatt
Account Manager
Kazuma Shimizu
Senior Account Executive
Olivia Bennett
PR Account Director
Pippa Woodruff
PR Manager
Fenella Breaks
Senior PR Executive
Hanna Farhan
PR & Content Executive
Sophie Harding
PR & Content Executive
Kat Francis-Duma
Senior PR & Content Executive
Alfie
Barketing Manager
Polly
Petwork Technician
Need help with your legal marketing?
Call or send us an email today and we'll make sure that you're our next success story.
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