10 mins
OpenSEO vs PPC: The pros, cons, and how they can complement each other in a search campaign
From global powerhouses to executive search and boutique staffing agencies, we have established partnerships with recruitment firms of all shapes and sizes. Our deep understanding of the intricacies of SEO within the recruitment sector makes us the perfect fit to propel your firm to the top of search results.
As one of London’s leading SEO agencies, we specialise in crafting bespoke strategies tailored to enhance visibility, increase awareness and drive new business through your online presence. We craft compelling content, optimise user experience, and execute cutting-edge digital PR campaigns to maximise your impact.
Whether you require our full range of services or a more focused strategy, Go Up crafts tailored campaigns designed to exceed your expectations.
We specialise in helping our clients become recognised as leading authorities in their respective verticals and strategically positioning their brands as pioneers leading the recruitment revolution.
Resting on your laurels can be disastrous in the fast-moving world of search engine optimisation, and is something Go Up will never do.
Search engines’ algorithms are constantly evolving, leaving little time for agencies to catch up. However, at Go Up, our genuine love for search marketing guarantees that we always remain ahead of the game, ultimately benefiting our clients.
Add into the mix our excellent communication practices that streamline the intricacies of SEO, plus our team’s knowledge of and interest in the finance industry, and it’s no wonder we remain so popular among property firms.
Every recruitment digital marketing campaign is different, however, we always follow the steps below to get the most out of our partnerships:
The starting point of any potential partnership is an initial discussion. This gives us and a prospective client the opportunity to acquaint ourselves with one another, and establish their goals for a campaign.
Regardless of whether it’s conducted via email, a phone or video call, or an in-person meeting, each consultation is complimentary and confidential.
We will then thoroughly examine their project brief, enabling us to gain deeper insights into the brand and its core values, with the goal of starting the campaign as quickly as possible.
Performing comprehensive research into each one of our clients’ businesses, target audiences and search landscapes is crucial to a successful property marketing campaign.
From undertaking extensive website audits to pinpoint any problems that could be thwarting progress, to performing consumer research to learn how potential customers are searching for our client’s products or service online, we extract hard data to harness going forward.
All of this allows us to create the most effective, results-oriented campaign for our property clients.
By using data so extensively, we’re able to quickly and accurately gauge things like content performance and changes in searcher behaviour on our client’s website, enabling us to adapt the campaign if required.
However, even when we achieve goals like securing first page visibility for relevant search terms, that doesn’t mean the job is over. We’ll frequently monitor how users interact with that page to work out if there are any further opportunities to convert users.
Put simply, complacency isn’t something we accept at Go Up.
At Go Up, we don’t want to be just another recruitment marketing agency you outsource to. We look to become an extension of your team, fully invested in your success.
To achieve this, we delve deep into your business, immersing ourselves in your values, vision, target audience, and industry. This comprehensive understanding enables us to develop customised strategies that meet your precise needs and actively play a role in your growth.
Our relationship is far from one-sided, and we actively seek to cultivate a collaborative environment where your insights and expertise hold immense value. By combining your industry knowledge with our digital proficiency, we can deliver outstanding outcomes for your brand.
How much recruitment firm like yours pays for SEO depends on various factors, including the scope of the project, the current state of your website and your competition.
What we can tell you sure is that Go Up has some of the most competitive pricing around. Don’t believe us? Visit our pricing page to find out more, and feel free to give us a call for a free consultation, where we’ll likely be able to give you a ballpark figure.
Call or send us an email today and we’ll make sure that you’re our next success story.
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How we’re doing itWe’ve put together a handy glossary to ease you into the world of SEO.
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