SEO > Fashion SEO

Fashion SEO

Grow your brand with strategies that drive traffic and sales.

Our Approach
Our Clients
Why Go Up
Case Studies
Our Process
FAQs

Fueled by success stories in fashion SEO, we're your runway to exceptional growth.

Go Up has built successful SEO campaigns for fashion brands of every kind. From designer jewellers and Savile Row tailors to vintage boutiques and hi-tech performance gear, our fashion-based client list is as diverse and varied as we are.

We use the in-depth knowledge and successes that we’ve acquired through these campaigns to gain results in some of the most saturated fashion SEO landscapes, giving our clients a competitive edge.

We put you in front of the customers that matter most and unlock incredible growth through targeted content, UX optimisation, PR-driven link building from top publications like Vogue and Esquire, and technical SEO for seamless crawlability.

Our clients can expect ambitious KPIs, bespoke reporting catered to the metrics you care about, creative and strategic thinking, and work of exceptional quality. All pointing to one thing: results.

Spotlight

60% increase in YOY organic revenue, and highest ever number of ranking keywords

How did we do it?

Spotlight

A 700% increase in online sales since the start of the SEO Campaign

How did we do it?

Trusted by companies pioneering
the future of fashion

We help established fashion houses unlock new growth opportunities and give emerging fashion brands the platform to disrupt the status quo and become trendsetters.

Why choose Go Up?

As an SEO Agency, we’ve been around since 2011. So, we know a thing or two. This extensive know-how allows us to quickly and accurately diagnose your specific challenges and develop a tailored SEO strategy that delivers measurable results, even in the fiercely competitive fashion landscape.

We’ve brought outstanding PR and SEO success to a multitude of fashion brands, gaining phenomenal results for leading labels that has quickly elevated SEO to become their fastest-growth digital marketing channel.

We do this by putting in place detailed, well considered campaigns based on what will have the biggest impact in the fastest timescale. Our targets are ambitious, and our reporting detailed but digestible, as we pinpoint the metrics most important to you and allow these to be our guide.

Case Studies

Applying the right resources to the right campaign

Content Marketing Technical SEO

Hackett London

60% increase in YOY organic revenue, and highest ever number of ranking keywords

See how we did it

Link Building

Taylor & Hart

Delivering a strategic link acquisition campaign to support organic growth

See how we did it

Content Marketing Link Building Technical SEO

Designer Glasses

A 700% increase in online sales since the start of the SEO & Digital Marketing Campaign

See how we did it

Content Marketing Technical SEO

Hackett London

60% increase in YOY organic revenue, and highest ever number of ranking keywords

See how we did it

Link Building

Taylor & Hart

Delivering a strategic link acquisition campaign to support organic growth

See how we did it

Content Marketing Link Building Technical SEO

Designer Glasses

A 700% increase in online sales since the start of the SEO & Digital Marketing Campaign

See how we did it

Our approach to fashion SEO

Every fashion marketing campaign is different, however, we always follow the steps below to get the most out of our partnerships:

Initial Consultation

This consultation allows us to get to know each other, understand your brand and establish your campaign goals.

Whether conducted via email, phone, video call, or in person, this initial meeting is crucial for laying the foundation for a successful collaboration.

We meticulously review your project brief, examining your brand’s core values, target audience, and competitive landscape. This culminates in the creation of a bespoke pitch and comprehensive strategy for your website, intending to start the campaign as quickly as possible.

Research and Analysis

Comprehensive research into our clients’ businesses, target audiences and search landscapes is crucial to a successful SEO campaign.

From undertaking extensive website audits to pinpoint any problems that could be thwarting progress, to performing consumer research to learn how potential customers are searching for our client’s products or services online, we extract hard data to harness going forward.

All of this allows us to create the most effective, results-oriented campaign for our clients.

Implementation & Refinement

As our campaigns are rooted in data, we can quickly pinpoint what’s effective and what’s not, allowing us to optimise performance continuously.

Even when we achieve goals like securing first-page visibility for relevant search terms, that doesn’t mean the job is over. We’ll frequently monitor how users interact with that page to work out if there are any further opportunities to convert users.

Put simply, complacency isn’t something we accept at Go Up.

Fashion SEO FAQs

How does Go Up work with fashion clients?

We become an extension of your fashion brand, deeply committed to your success. By immersing ourselves in your brand’s DNA – understanding your mission, target audience, and the ever-evolving fashion landscape – we develop highly targeted SEO strategies that directly fuel your growth. We value your fashion expertise as much as our digital marketing know-how, collaborating closely to deliver exceptional results that propel your business forward.

What are the most important ranking factors for fashion websites?

While the specific ranking factors for fashion websites are constantly evolving, some key elements remain crucial for achieving high visibility in search results. First and foremost, high-quality content is paramount. This includes detailed product descriptions, engaging blog posts about fashion trends, and visually appealing imagery that showcases your unique style.

Secondly, technical SEO plays a vital role in ensuring your website is easily crawled and indexed by search engines. This encompasses factors like site speed, mobile-friendliness, structured data, and a clear site architecture.

User experience (UX) is also essential, particularly on mobile devices. Search engines prioritise websites that provide a positive and seamless experience for visitors. This includes factors like easy navigation, clear calls to action, and a visually appealing design.

Finally, high-quality backlinks from reputable sources, such as fashion blogs, magazines, and influencers, signal to search engines that your website is a trusted and authoritative source of information.

How important is SEO for fashion businesses?

SEO is a cornerstone of digital marketing for modern fashion brands and businesses. Long gone are the days when high street presence was enough to drive sales. Customers are mostly shopping online and all brands need to cater to that. SEO helps your website appear prominently in search results when potential customers are looking for products, styles, or inspiration, driving organic traffic to your website and increasing brand visibility. This increased visibility translates to higher brand awareness, greater engagement with your target audience, and ultimately, increased sales and revenue.

Our experts