Our Pricing
Focused on delivering the best results in the fastest timeframeTailored work, tailored fees
Every client has different targets, different audiences, different starting strengths and weaknesses and sits within a different search landscape with different levels of competition. No two campaigns are the same, and no two pitches should be approached the same way
When a potential new client enquires, we meticulously assess their unique requirements to give them the right quote, by matching the need with the correct resource. If you have a brief, please send it through. If not, we will use our brief framework to help you put one together.
Due to the nuances of every campaign, we do not offer packages, and create bespoke quotes for each enquiry. We require a free phone or in-person consultation before we’re able to give you a quote, and are unable to quote without that consult.
Our approach to our work focuses on sustainable business growth, and it is in this capacity that we quote for work.
We believe that every business deserves the best. We look to build long term relationships with all of our clients and have a client retention rate that is the envy of the industry.
We’re one of the most reasonably priced of the top tier agencies, and will always quote you a fair fee to do the work properly and get your the results you need.
FAQs
What people ask about our pricing
Do you have a fixed contract length?
We believe in flexibility and adaptability, which is why we offer rolling monthly contracts. With a rolling contract, you have the freedom to make changes and adjust your resources as needed.
In addition to rolling monthly contracts, we also offer fixed-term, project-based contracts. If you have a specific project with a defined timeline, we can discuss and tailor the terms accordingly. This way, you have the option to work on a project-by-project basis, giving you even more control over your commitments.
Can you work to KPIs?
We believe in setting realistic, meaningful, and effective goals that align with your business objectives — and being held to account against those KPIs.
We are typically able to provide KPIs in the fourth month of a campaign at the earliest. This gives us long enough to gather essential data and insights that are crucial for setting accurate and tailored KPIs. We want to ensure that the KPIs we set for you are based on reliable information and provide a clear roadmap for success.
Are there any additional costs?
You will not be billed more than the cost of your retainer ex-VAT per month, and we don’t expect there to be any extras.
On rare occasions, we might recommend that extra budget be released to allow for a higher volume of work. For example, say we were working on a one-off content project that required additional UX input, but we didn’t want the UX input to delay the launch date of that content. In this instance, we might recommend that budget be temporarily increased to cover our increased resource requirements.
Rest-assured, nothing will be billed that hadn’t first been agreed in writing between both parties. Any additional services that may be added in future — for example, paid media management — would be billed additionally.
Do you outsource anything?
Our in-house strategy, PR, content and UX teams will handle approximately 95-99% of the work completed on your account.
We have a very small network of trusted third party collaborators, many of whom are previous Go Up employees and consistently deliver at the high levels that we expect of our in-house teams.
I have an in-house team you’d be working with, would that reduce my costs?
We value the importance of making the best use of your budget and resources. We understand that you may already have talented in-house teams, and we’re more than happy to collaborate with them to achieve optimal results.
The specific context of how we work with those teams will determine how it influences pricing. This would be discussed as part of your bespoke quote.
Do you offer pricing packages?
Not in the traditional sense of the word.
We don’t believe that successful long-term campaigns can be delivered within the constraints of a pre-agreed ‘package’.
Flexibility, adaptability, and the ability to be able to experiment with resource allocation on a month-by-month basis are always key to successful campaigns.
That said, we can and do offer ‘projects’. For example, a client might ask us to help them migrate their website to a new CMS. A project like this would have a beginning, middle and end with a pre-agreed list of deliverables, much like a package.
So, while we don’t offer SEO ‘packages’ that you may see being offered by other SEO practitioners, we offer something far more valuable: a personalised and strategic partnership that is entirely focused on achieving your specific objectives.
What is your cancellation/notice period?
Our cancellation/notice period is two full working months. This allows us to ensure a smooth transition and deliver the best possible service until the end of the campaign.
Simply send us an email requesting that the campaign get wrapped up, and we’ll complete that working month plus two further working months.
Can we pause rather than cancel?
Sometimes we allow clients to pause a campaign rather than cancel it. All we ask is that the client confirms in writing the date that they’ll be returning, and that the date is less than 3 calendar months from the last day of the campaign before the pause.
Just ask for a pause in writing and we’ll work until the end of that working month before starting the pause.
Ready to start planning your campaign?
If you are interested in hearing about our services and what we can do to help your business, we would love to hear from you.
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