Oaksure Property Protection

The client

Oaksure Property Protection is a London-based vacant property specialist that provides security for commercial, residential and heritage properties by means of property guardians and security guards.

The brief

Oaksure was looking improve its presence in search and attract more quality, transactional traffic for some of their key services.

Start date: November 2014 – present

Go Up worked with Oaksure management to revise their content, site architecture and UX.

Our writing team optimised copy on all key transactional pages to improve topic authority.

The design team improved calls to action and page layout on selected pages.

Once content updates were complete we secured a number of key high quality links for the site.

12 months after the start date, traffic from search had more than doubled, increasing by 126%.

But it was in the second year of the campaign that the business really reaped the full rewards of our optimisation work.

By the 24th month, traffic from search had increased by 261% since the start of the campaign.

The increases in organic traffic were in part due to the improved visibility our team was able to achieve through combined onsite optimisation and selective link building.

These included:

*The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.