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    Don't miss out on potential customers. Our Shopify SEO services can help you capture more market share.

    As London’s leading Shopify SEO agency, Go Up offers unmatched expertise and results-driven strategies to take your store to new heights.

    Every Shopify store is unique, so a one-size-fits-all approach to SEO simply won’t cut it. That’s why delve deep into your store’s architecture, content, and technical health, identifying areas where improvements can be made for both users and search engines.

    Our expertise extends beyond core SEO principles. We’re well-versed in the Shopify ecosystem and understand the critical role that apps play in enhancing store functionality and performance. From optimisation tools like SEO Optimizer and PageSpeed Insights to customer engagement apps like Product Reviews and Oberlo, we’ll provide expert guidance on selecting and implementing the right apps to achieve your objectives.

    Dedicated to your success, we’ll deliver SEO solutions that drive more traffic, conversions, and revenue.

    Co-founder & CMO

    'Phenomenal. It's very exciting to see SEO become such an integral part of our marketing mix'

    Case study

    Marketing Manager

    'It’s been great working so calmly and efficiently with Go Up!'

    How did we do it?

    Spotlight

    Achieving position #1 for industry head terms and outranking market leaders

    How did we do it?

    Trusted by companies driving growth on Shopify

    We empower businesses with Shopify websites to enhance their online visibility and become industry leaders.

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    Why should you choose Go Up?

    Our team's deep expertise in Shopify SEO has been honed through years of proven success. We'll quickly identify your store's unique challenges and develop a tailored strategy to drive organic traffic and boost your bottom line.

    At Go Up, we're dedicated to building strong partnerships with Shopify store owners. By combining our deep understanding of the platform with a data-driven approach, we deliver customised SEO strategies that drive real results.

    Whether you're a new Shopify store or a seasoned ecommerce veteran, our proven strategies can help you attract more customers, increase your online sales, and achieve your business goals.

    Pasta Evangelists

    Creating informational resources to drive organic growth, engagement and subscription signups

    See how we did it

    No.1 Living

    Cracking Google Discover and organically generating 55% YTD direct revenue in 3 weeks

    See how we did it

    The Cheese Geek

    Using SEO to boost subscription sign-ups for an online cheesemonger

    See how we did it

    Novanym

    Increasing Engagement and Filling a Content Gap for a Google Algorithm Recovery Campaign

    See how we did it

    Rubies in the Rubble

    Supplementing supermarket sales with online conversions

    See how we did it

    TRIP

    A domain rating increase from 29 to 51 and positions #1 for key terms

    See how we did it

    Pasta Evangelists

    Creating informational resources to drive organic growth, engagement and subscription signups

    See how we did it

    No.1 Living

    Cracking Google Discover and organically generating 55% YTD direct revenue in 3 weeks

    See how we did it

    The Cheese Geek

    Using SEO to boost subscription sign-ups for an online cheesemonger

    See how we did it

    Novanym

    Increasing Engagement and Filling a Content Gap for a Google Algorithm Recovery Campaign

    See how we did it

    Rubies in the Rubble

    Supplementing supermarket sales with online conversions

    See how we did it

    TRIP

    A domain rating increase from 29 to 51 and positions #1 for key terms

    See how we did it

    Our approach to Shopify SEO

    No two Shopify sites are the same. We tailor our strategies to your unique goals, budget, and industry.

    Initial consultation

    Effective SEO requires a collaborative partnership built on trust and open communication

    We believe that a successful partnership begins with a deep understanding of your unique ecommerce goals and challenges. During our initial consultation, we’ll discuss your Shopify store’s aspirations and challenges in a confidential setting.

    By dissecting your brand identity, core values, and target customer demographic, we’ll craft a tailored SEO strategy designed to elevate your online presence and drive customer acquisition. Our ultimate objective is to quickly implement a campaign that effectively positions your Shopify store as a trusted online retailer.

    Research & Analysis

    To succeed on Shopify, an SEO strategy must consider your brand’s USPs, ideal customers, and the competitive market.

    Our process begins with a comprehensive Shopify store audit to identify technical issues that may be hindering your online visibility. At the same time, we conduct in-depth consumer and competitor research to understand how potential customers search for Shopify stores like yours.

    By combining these data-driven insights, we can ensure that your digital marketing efforts effectively reach your target audience and drive organic traffic to your Shopify store, ultimately aiming to increase conversions.

    Implementation & Refinement

    Our SEO experts refine strategies based on real-time data analysis to improve your store’s results

    We’re not just tracking keywords; we’re diving deep into your Shopify audience’s behaviour and preferences. Our data-driven approach allows us to identify emerging trends, uncover untapped opportunities, and optimise your campaigns in real-time to adapt to changing search algorithms and customer preferences.

    Our commitment to data-driven excellence means your Shopify store is always one step ahead. Whether it’s increasing traffic, improving user engagement, or boosting conversions, our strategies are designed to deliver maximum impact for your business.

    Shopify SEO FAQs

    What is Shopify SEO?

    Shopify SEO is the practice of optimising a Shopify store to improve its visibility for relevant keywords and phrases in search engine result pages (SERPs). By implementing effective Shopify SEO practices, you can attract more qualified customers and boost your sales. This involves optimising various aspects of your store, including your website’s content, structure, technical health, and backlink profile.

    Why is SEO important for Shopify websites?

    Shopify, as an ecommerce platform, is inherently SEO-friendly. Its user-friendly interface and built-in features make it easier for merchants to optimise their online stores for search engines. However, to achieve long-term success and maximise your online visibility, it’s essential to go beyond the basics and implement a comprehensive Shopify SEO strategy.

    To effectively stand out in today’s competitive search engine landscape, ecommerce brands must develop SEO strategies that are tailored to their specific business goals, target audience, and competitive environment. Doing so means you can focus your SEO efforts on the keywords and content that are most likely to attract and resonate with your ideal customers.

    Can I rely on apps for Shopify SEO?

    While Shopify apps can streamline SEO tasks and automate many processes, relying on them alone can be counterproductive. To achieve sustainable success in search engine rankings, a comprehensive Shopify SEO strategy is essential. This involves in-depth keyword research, creating high-quality, relevant product descriptions and informational content, and building backlinks from reputable sources. By combining app usage with a holistic SEO approach, you can optimise your Shopify store’s visibility and drive organic traffic effectively.

    Our experts

    Your Shopify SEO team

    James Barber

    Head of Strategy

    Cecilia Redondo-Zaratiegui

    Head of UX

    Oliver Stainforth

    Head of Content & PR

    Goncalo Assuncao

    Senior SEO Strategist

    Alca Kara

    Senior Account Manager

    Sam Moffatt

    Account Manager

    Kazuma Shimizu

    Senior Account Executive

    Olivia Bennett

    PR Account Director

    Pippa Woodruff

    PR Manager

    Fenella Breaks

    Senior PR Executive

    Hanna Farhan

    PR & Content Executive

    Sophie Harding

    PR & Content Executive

    Kat Francis-Duma

    Senior PR & Content Executive

    Alfie

    Barketing Manager

    Polly

    Petwork Technician

    Need help with your Shopify marketing?

    Call or send us an email today and we'll make sure that you're our next success story.

    Technical Glossary

    We’ve put together a handy glossary to ease you into the world of SEO.

    Take a look

    Meet the Team

    We’re exceedingly proud to work with such a talented bunch.

    Get to know us